Modernity: Spectatorship, Power, & Knowledge.

When this assignment was posted I started trying to think of some of my favorite advertisements. I couldn't help but think straight to all of the hilarious Budweiser and Bud Light commercials that have been created over the past 4-5 years. Bud and Bud Light have honestly and absolutely NAILED the "comedy commercial" industry that have just simply become really fun to watch. Its like im always looking forward to the next hilarious beer commercial.
One of my favorites is the couple that goes skinny dipping in a pool, thinking that they are all alone and having a romantic night together, when infact the pool has a glass bottom, and there is a huge party going on below them with a bunch of people drinking budlight and taking pictures of them. Its hilarious!!!="http://www.youtube.com/watch?v=snaru_04K18&feature=player_detailpage" The spectatorship in this advertisement is hilarious... The commercial shows what would usually be thought of as "the norm" with a couple going skinny dipping, and then being shocked as they find out that a whole big party is watching them from below.http://www.youtube.com/watch?v=snaru_04K18.
Heineken also nailed a super hilarious beer commercial. It shows a scenario of a big house party with lots of people, and the lady of the house shows her girlfriends her new walk-in closet which is loaded with tons of fancy shoes and jewlery and such. All of her girlfriends start screaming with joy and envy of how awesome her new shoe collection and closet is. Then the man of the house shows all of his buddies his new walk-in closet, and its a walk-in closet slash walk-in beer cooler full of Heineken. And all of his buddies start screaming and jumping around with excitement and envy because he's loaded with tons of beer... Its one of the best beer commercials ever. I thought it was funny how it brings out the norm that the women could actually really act that way if something like that were to happen in real life. But mabey some "otherness" when the guy has a walk-in beer closet. Kind of showing a fundamental difference between two sexes...http://www.youtube.com/watch?v=Y0LgJo9Do-8.